Laukkonen Design

Karen Laukkonen

Idea-oriented. Super-organized. Deadline-sensitive.

We create brands that speak in your own voice.

With 20+ years experience in building online and print brands, we bring specific skills sets to each project. 

Interactive skills, polished daily.

Karen's a rare animal — an experienced brand designer and super-organized project manager who has an obsessive geek-side. She works with clients to determine the right solution, then partners with writers and developers to bring that solution to life. Great ideas + the smart use of technology = successful online branding.


Digital / Web

Web site planning

  • Information gathering - purpose, goals, audience, functionality
  • Project planning, scheduling and budgeting
  • Sitemaps and wireframes to define and organize content
  • Working closely with clients, partners and web developers

Web site design

  • Custom web site design
  • Brand design, color palettes, graphics
  • Mobile-ready web sites that work across all devices
  • Creative review with client and developer

Creating the web site

  • Content development/writing
  • Reviewing site templates created by developer
  • Web site populating to add pages, copy, photos and videos to site using those templates
  • Photoshop retouching and customization
  • Review and approval of each site before launch to make sure it meets the client’s goals and approval 

Post-launch web site management

  • Post-launch site updating in multiple Content Management Systems (CMS), including WordPress, Joomla, LiveEdit, concrete5 and Entrata Property Management Software
  • Proofing, link-checking, adding content and photos as needed


LD CMS logos


E-marketing

  • Enewsletter campaigns that draw on your database and drive action
  • Custom enewsletter template designs in e-marketing systems, including Constant Contact, MailChimp and Mad Mimi
  • e-Marketing newsletters in Constant Contact, MailChimp and Mad Mimi that consistently beat industry standards
ConstContact horiz logo MailChimp Logo Light-Background madmimi.logo.web

Print/Brand Campaigns

  • Brochures
  • Newsletters
  • Direct mail
  • Logos, business cards and letterhead
  • Trade show graphics