Laukkonen Design

Karen Laukkonen

Idea-oriented. Super-organized. Deadline-sensitive.

4 Seasons Resort

4 Seasons Resort

After 20 years, resort owners Jar and Lori Welter were ready to update their previous web site and make a major life change. Their goal was two-fold — increase reservations, and attract potential buyers to their stunning 4 Seasons Resort in Hayward, Wisconsin.

Their new site features photography of the resort and fun family experiences. The heartfelt but to-the point copy features the resort's friendly atmosphere that keeps visitors coming back year after year. 

Mobile-friendly and easy to navigate, the site hits all the key hot spots for vacationers — lakeshore cabins, motel suites, on-site bar and restaurant, and just a short drive from Hayward.

With lots of TripAdvisor testimonials, photos of big fish and their infamous Bloody Mary cocktail, the site lures guests in for that perfect lake getaway.

Includes four 'seasonal' pattern graphics, copywriting and account management by Chuck and Carol Abrams of Virtual Creative.

Creative and technology services included:

  • Wireframe and sitemap to define and organize content
  • Web site design
  • WordPress content management / site populating 
  • Project management
  • Image creation with retouching
  • Coordination with developer and client through site launch 



Feature   Mobile-ready for on-the-go

Travelers are mobile — so the 4 Seasons map, email, and phone number is just a touch away. Booking your next family vacation from a phone or tablet? This site is seamless on every mobile device. Which also means it shows up higher in Google searches than their competition's desktop-only sites.



Feature   Priority links on home page    

Site visitors want instant info about where to stay, what to eat, and what to do for fun. The new home page design gives them 8 quick links in a quick-scan format. As the heart and soul behind 4 Seasons Resort, owners Jar and Lori are featured prominently.


4SR HPfeatures



Feature   Make it fun!

Vacationers in Wisconsin want sun, fun and fishing (not necessarily in that order). This site features photos that show the 'experience' of being at 4 Seasons, and remind visitors that time with family and friends is priceless.

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Feature   Easy-to-find pricing

Cost is a top priority when planning a trip, so 4 Seasons visitors can quickley compare pricing on the Lodging page. Competitive pricing is clearly outlined on their Cabins and Motel Suites pages. Which means no hassle or hunting through the site to plan your next vacation.

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