Laukkonen Design

Karen Laukkonen

Idea-oriented. Super-organized. Deadline-sensitive.

Highmark Builders

Highmark Builders

Highmark's new responsive web site combines clear messaging, consistent branding and gorgeous home portfolios to drive new custom home and remodeling projects.

It's fluid and flexible—updated to promote home tour events, it responds to Highmark's changing business. 

Recent copywriting by Susan Bonne Creative, custom Joomla web development by Happy Dog Web Productions.



Creative and technology services included

  • Brand and navigation design
  • Web site design and strategy
  • Sitemap/architecture to define and organize content
  • Content development
  • Site populating/content management for both full and mobile sites, including 700+ photos
  • Coordination with developer through site launch
  • Ongoing post-launch content management and updating in Joomla to include home tours and new portfolios



Feature   Focused, user-friendly menu and header

Highmark's big marketing pushes are driven by home tours. Site users quickly access the Home Tours & Events icon to go right to a blog for latest event info.HME menu-detail



Feature   Prominent photo galleries drive traffic to Houzz and Pinterest

When it comes to home building and remodeling, photos speak volumes. Every photo in Highmark's galleries can be saved to a Houzz or Pinterest account.HME gallery-detail J



Feature   Highmark's video page gives site users a unique bird's eye view of custom-built homes  

Aerial videos feature prominently, and show potential homeowners what makes a Highmark home so special.HME video-detail J