4 Seasons Resort

Sometimes a website is more than just a website. It’s an asset.


After 20 years of resort ownership, Jar and Lori Welter wanted to replace their previous website to increase revenue and attract potential buyers to the 4 Seasons Resort in Hayward, Wisconsin. They knew an updated responsive website would be an asset in a sale.

Promoting fun family experiences, the site’s heartfelt, to-the-point copy describes the friendly atmosphere that keeps visitors coming back year after year.

The mobile-friendly design makes it easy to quickly navigate from the lakeshore cabins, to the motel suites, to the on-site bar and restaurant. With lots of TripAdvisor testimonials and photos of big fish, the site lures guests in to imagine that perfect lake getaway.

Includes four ‘seasonal’ pattern graphics, copywriting and account management by Chuck and Carol Abrams of Virtual Creative.

Creative and technology services included:

  • Wireframe and sitemap to define and organize content
  • Website design
  • WordPress content management / website populating
  • Project management
  • Image creation with retouching
  • Coordination with developer and client through site launch

FEATURE  Responsive web design 

Whether visitors are on a smart phone, tablet or desktop, the resort’s map, email, and phone number are just a touch away. Website elements automatically adapt to any screen size for a great experience. It’s easy to read and navigate, and shows up higher than competitors’ “desk-top only” websites in Google searches.

FEATURE  Eight instant home page links

Site visitors want immediate info about where to stay, what to eat, and what to do for fun. The new home page design provides links to most-wanted information for fast results.

FEATURE  Easy-to-find pricing

Site visitors can quickly review competitive pricing, which means no hassle or hunting through the site.

FEATURE  A focus on fun!

Vacationers in Wisconsin want sun, fun and fishing. This site features photos that highlight the ‘4 Seasons experience’ to remind visitors that good times with family and friends is priceless.

FEATURE  Seasonal scroll

Try it! Just click and drag to scroll to an aerial view of fall and winter. On mobile, it’s a touch-and-drag slider.