London Machinery

Promoting a division of Oshkosh Corporation.

lmi.ca

Working with long-time client Added Value Marketing, Laukkonen Design created a dynamic new 50+ page site for Canadian-based London Machinery. LMI is a maker of concrete mixers and batch plants, and a subsidiary of Oshkosh Corporation.

Timed to launch at a major trade show, the site’s clear, easy-to-use menus guide customers and their sales force quickly through the site.

And the responsive design makes it a valuable tool in the field where users rely on mobile devices.

Copywriting by Scott Anderson/AVM and Kevin Fenton.

Creative and technology services included:

  • Wireframe and sitemap to define and organize content
  • Website design
  • Joomla content management / site populating
  • Project management
  • Image creation with retouching
  • Coordination with developer and client through site launch

FEATURE  Responsive web design for all devices

London’s website resizes its elements, adapting to desktop or mobile devices for an optimal experience. It’s easy to read and navigate, and shows up higher than competitors’ “desk-top only” websites in Google searches.

FEATURE  Easy-to-navigate menus

With well-organized, straightforward dropdown menus and breadcrumb navigation to track their trail, customers can quickly find what they need.

FEATURE  Instant access to Sales & Support

Rollover maps include a pop-up feature that gives customers instant access to London’s Sales or Service teams — a crucial feature when they are onsite.

FEATURE  Details close the deal

Photo galleries. Brochure downloads. Videos. Detailed product specs. Everything a customer (and sales rep) needs to complete a big purchasing decision.

FEATURE  Photography tells the story

With high-quality location photography of London’s plant—and vehicles in a range of situations — the site conveys the muscle behind the machine.