I’m a big fan of Ted Talks, they give me hope that smart people are solving problems I can’t fix. This is my new favorite.
In 2001, I worked on the Pierce Manufacturing account, creating lots of print marketing for custom firefighting vehicles. On that fateful day in September 2001, I was designing Pierce’s yearly calendar.
You’re on your phone, and the website you’re looking at suddenly has a pop-up ad, hiding the content mid-sentence. Frustrating for users. Google agrees.
I spend lots of time staring at monitors and mentally dissecting problems — what’s the best color palette, how can design improve that usability, what’s the best layout for mobile. Luckily, I love what I do but a gal still needs a break after a long winter. My escape? Chartering a 3-hour sail around Lake…
Your logo is the face of your company. But in the interactive world, a logo’s purpose has evolved. This video by Michael Beirut describes that process.