In 2020, Google plans to start telling your website visitors if your web site is slow in their Chrome web browser. As of October 2019, their Chrome browser has a 63.8% mobile browser market share worldwide. So when they change, we change. What does this mean? If your website loads slowly on mobile devices, a…
We’ve all seen it. You’re finally booking a hotel for that long overdue vacation, and the website pressures you to “Book now – only two rooms left!” After years of seeing these sales tactics, your audience has grown immune to the same behavioral interventions. Simon Shaw’s ‘Consumers Are Becoming Wise to Your Nudge’ article at behavioralscientist.org…
I’m an admitted Anglophile, watching lots of BBC mysteries and following UK politics. The three-year chaos that is Brexit has launched a powerful messaging campaign unlike anything I’ve seen.