Pete’s Hardwood Floors Telling DIYers that yes, they can refinish their hardwood floors, with products and guidance from Pete’s. peteshardwoodfloors.com Pete’s Hardwood Floors is the brain trust for DIY hardwood floor finishing. Their customers often say this web site saved their wood floors, their budget, their sanity and maybe their marriage. Featuring a WooCommerce online…
Oasis. Conference room. Martini lounge. Our lush garden is a slice of heaven. We book meetings in the rose-covered pergola to squeeze every ounce out of cherished Minnesota summers. Sit back, and take a virtual tour—it’s always 72° and sunny here.
December 7, 2020. The global pandemic has brought a lot of change, and a lot of pain. The loss of so many family members, overstretched hospitals, quarantines and masks. People miss their families, their traditions, their normalcy. For the travel industry, it is a disaster. Since the beginning of March, the COVID-19 pandemic has resulted…
July 6, 2020. If you grew up in Minnesota, you know this logo. I did a double take on a recent visit to Target when this iconic Dayton’s logo jumped out at me from a nearby display.
May 4, 2020. Staying upbeat during COVID-19’s isolation and uncertainty has been challenging. I am grateful it happened during garden season, but miss having meals with my friends. I came across this poignant four minute video by British artist and poet Probably Tomfoolery. As a boy asks his father to ‘tell me the story of…
In 2020, Google plans to start telling your website visitors if your web site is slow in their Chrome web browser. As of October 2019, their Chrome browser has a 63.8% mobile browser market share worldwide. So when they change, we change. What does this mean? If your website loads slowly on mobile devices, a…
Hook & Ladder Apartments Generating early applications for a new environment-friendly affordable housing project Partnering with Newport Partners and Added Value Marketing LLC, Laukkonen Design launched the new Hook & Ladder Apartments website. This new 118-unit project is Minnesota’s first multi-family building built to Passive House Certification standards for extremely low energy use. It targets…
We’ve all seen it. You’re finally booking a hotel for that long overdue vacation, and the website pressures you to “Book now – only two rooms left!” After years of seeing these sales tactics, your audience has grown immune to the same behavioral interventions. Simon Shaw’s ‘Consumers Are Becoming Wise to Your Nudge’ article at behavioralscientist.org…
I’m an admitted Anglophile, watching lots of BBC mysteries and following UK politics. The three-year chaos that is Brexit has launched a powerful messaging campaign unlike anything I’ve seen.
Visitors on your site are looking for information, products, or services with the least amount of effort. We are all guilty of ‘scanning’ a website, looking for that word or phrase that speaks to us. On mobile, it is even more defined. I thought this format on BBC’s website was an interesting trend. It is…
Fraser Shipyards Launching an online presence for a historic Great Lakes shipyard. frasershipyards.com Long-time client Added Value Marketing brought Laukkonen Design onboard to design a new website for Fraser Shipyards. Since 1888, Fraser’s focus on Great Lakes maritime excellence in shipbuilding and repair has been unsurpassed. Replacing an outdated website, their new site is mobile-ready,…
You registered your domain and launched your company’s first website ages ago. It’s 2018—do you know where your passwords are? In the last month, two companies have reached out to Laukkonen Design for help. First case I had designed a website in 2006 with a freelance marketing director. Instead of having the client register their…
