We’ve all seen it. You’re finally booking a hotel for that long overdue vacation, and the website pressures you to “Book now – only two rooms left!” After years of seeing these sales tactics, your audience has grown immune to the same behavioral interventions. Simon Shaw’s ‘Consumers Are Becoming Wise to Your Nudge’ article at behavioralscientist.org…
Business to consumer
I spend an inordinate amount of time reading on my iPad. Lately, it’s a subreddit for and about millennials called Lost Generation, a forum ‘lamenting the sorry state of the economy, the problems
After a recent neighborhood emergency involving a broken tree branch, an arborist and many emergency vehicles, I learned about the PulsePoint respond app.