‘Nudging’ consumers to encourage quick action leaves them skeptical
We’ve all seen it. You’re finally booking a hotel for that long overdue vacation, and the website pressures you to “Book now – only two rooms left!” After years of seeing these sales tactics, your audience has grown immune to the same behavioral interventions. Simon Shaw’s ‘Consumers Are Becoming Wise to Your Nudge’ article at behavioralscientist.org…
