July 6, 2020. If you grew up in Minnesota, you know this logo. I did a double take on a recent visit to Target when this iconic Dayton’s logo jumped out at me from a nearby display.
Sometimes personal projects veer from passion to obsession, but in a good way. This spring, I spent ten sleepless, coffee-fueled weeks designing and writing restorelilacway.com. Built in WordPress, it continues the original brand design, expands on a 2007 website, and works beautifully on mobile devices with 30+ pages and 22 photo galleries.
Your logo is the face of your company. But in the interactive world, a logo’s purpose has evolved. This video by Michael Beirut describes that process.