Sometimes personal projects veer from passion to obsession, but in a good way. This spring, I spent ten sleepless, coffee-fueled weeks designing and writing restorelilacway.com. Built in WordPress, it continues the original brand design, expands on a 2007 website, and works beautifully on mobile devices with 30+ pages and 22 photo galleries.
Keeping your message consistent across a variety of marketing channels is key to a clear brand message. I’m finding it takes a keen eye (and an iPhone turned to ‘off”) to populate (add content) across multiple media. I call it ‘cross-pollinating’ for clients – updating