Google recently announced that it will rank mobile-optimized websites higher in search results starting April 21, 2015. Websites that work well on a smartphone will get a “significant” boost over desktop-only sites.
Starting January 2016, Microsoft will stop issuing security updates and providing tech support for old Internet Explorer browsers. This is to encourage companies to use only the latest version (currently IE 11).
Keeping your message consistent across a variety of marketing channels is key to a clear brand message. I’m finding it takes a keen eye (and an iPhone turned to ‘off”) to populate (add content) across multiple media. I call it ‘cross-pollinating’ for clients – updating