You’re on your phone, and the website you’re looking at suddenly has a pop-up ad, hiding the content mid-sentence. Frustrating for users. Google agrees.

First, Google penalized websites that were not mobile friendly in early 2015.

Starting in January 2017, if your site shows a pop-up ad that covers your main mobile content, Google will move your website down in their search result rankings. Companies will need to choose: show up higher in Google’s search rankings, or show a money-making ad. Just one more thing to take into consideration when you’re planning your website.— Much adieu, Karen