Your logo is the face of your company. But in the interactive world, a logo’s purpose has evolved. This video by Michael Beirut describes that process.

The new ‘logo system’ graphic framework is the latest genesis—a mark that evolves to take on many variations. My favorite example of this is Duffy’s work for the Mall of America. Creating a logo is the first step of your brand strategy. Watch this great video by design wizard Michael Beirut, then give it the thoughtful attention it deserves—Much adieu, Karen