Allison Holt & Associates
A reassuring and compassionate site for patients.
With a new name and office space, Allison Holt & Associates needed to update their website. This makeover of Dr. Holt’s original site—designed by Laukkonen Design in 2009—featured the best elements of the first site with an updated look, patient-focused messaging and a responsive design for all devices.
Keeping the leaf that changed from a faded gray to a vibrant green, it illustrated that change is possible with Dr. Holt’s understanding and medical expertise.
One of their patients said it best: “It’s beautiful and easy to navigate.” After nine successful years, Dr. Holt closed her psychiatry practice in 2018 to accept a new job opportunity.
Creative and technology services included:
- Wireframe and sitemap to define and organize content
- Website design
- Joomla content management / website populating
- Project management
- Image creation with retouching
- Coordination with developer and client through site launch
FEATURE Responsive web design for patients in crisis
This website resized its elements, adapting to desktop or mobile devices for a great experience. Easy to read and navigate, it showed up higher than competitors’ “desk-top only” websites in Google searches.
FEATURE Design and copy to comfort patients
People may be apprehensive about seeing a psychiatrist, unsure of what to expect. The design and text for Dr. Holt’s website put new clients at ease.
FEATURE Visually demonstrating the change in patients
The leaf on the home page changed from a faded gray to a vibrant green to represent the healing that came from working with Dr. Holt’s office. The green leaf then became a defining icon for the site.
FEATURE Personal touch
A clear description of Dr. Holt’s education and experience, along with an approachable portrait, gave patients an instant connection with her.
FEATURE Straightforward steps guided clients to their first appointment
With easy-to-follow instructions, clients were assured that Dr. Holt would make their first visit a positive experience.