Positioning a new medical device in a competitive market.
The launch of Cardio Flow’s new FreedomFlow atherectomy device required clear and precise communication to comply with a tightly regulated medical device industry. The website positions this new orbital technology as an innovation in this market.
Designed to both educate the public and inform the medical community, the site’s clear visuals and smart usability guide visitors through the site.
Copywriting by Nancy Blakestad. Product photography by Paul Najlis.
Creative and technology services included:
- Wireframe and sitemap to define and organize content
- Website design
- WordPress content management / website populating
- Project management
- Image creation with retouching
- Coordination with copywriter, developer and client through site launch
FEATURE Responsive website design for all devices
Cardio Flow’s website resizes its elements, adapting to desktop or mobile devices for a great experience. It’s easy to read and navigate, and shows up higher than competitors’ “desk-top only” websites in Google searches.
FEATURE Macro product photography
Detailed photography of Cardio Flow’s innovative design with abrasive spheres tells their story.
FEATURE Straightforward copy and graphics
Clear copy and simplified images help explain this complex technology.
FEATURE Board of Directors
Profiling the experienced Board members gives credibility to this new device.
FEATURE Customized stock imagery
Adapting stock illustrations with the creative use of color provides visual impact at an affordable price.