Launching an online presence for a historic Great Lakes shipyard.
Long-time client Added Value Marketing brought Laukkonen Design onboard to design a new website for Fraser Shipyards. Since 1888, Fraser’s focus on Great Lakes maritime excellence in shipbuilding and repair has been unsurpassed.
Replacing an outdated website, their new site is mobile-ready, responsive and ready to grow. Highlighting their keen leadership, deep experience and detailed customer support, it positions them for long-term growth.
Copywriting by Scott Anderson/AVM and Kevin Fenton.
Creative and technology services included:
- Wireframe and sitemap to define and organize content
- Website design
- WordPress content management / website populating
- Project management
- Image creation with retouching
- Coordination with copywriter, developer and client through site launch
FEATURE Responsive website design for all devices
Fraser Shipyard’s website resizes its elements, adapting to desktop or mobile devices for a great experience. It’s easy to read and navigate, and shows up higher than competitors’ “desk-top only” websites in Google searches.
FEATURE Aerial photo with featured locations
A simple ‘hotspot’ rollover shows the key areas of Fraser Shipyards on Lake Superior, including two drydocks, a new Customer Support Center, two repair berths and a machine and fabricating shop.
FEATURE Quick Fraser facts help tell their story
Services provided by Fraser are like the ships they work on—big, and impressive.
FEATURE Show leadership’s decades of maritime experience
Profiling the extensive experience of their team of 16 employees shows the heart behind the company, with pop-up bios and LinkedIn profiles.
FEATURE New icon to commemorate 130 years of maritime expertise
Proud to be in business since 1888, a new icon celebrates Fraser’s history—and will look great on the back of a jacket.
FEATURE Quick-to-scan photo galleries show the scale of their work
Customers can quickly find relevant images in the photo galleries, then click to see more detail in a large image
FEATURE Demonstrate their strong partnerships
As part of Fraser Industries, Fraser Shipyards partners with their sister companies—Lake Assault Boats, Northern Engineering and Viant Crane—to provide strong customer support.