Visitors on your site are looking for information, products, or services with the least amount of effort. We are all guilty of ‘scanning’ a website, looking for that word or phrase that speaks to us. On mobile, it is even more defined.
I thought this format on BBC’s website was an interesting trend. It is an online version of TL:DR – “Too long: Didn’t read” – giving your site viewers a short summary, with the option to read the longer, full article.
Love this idea, and it would work for any sites with content-heavy options. Great idea for technical sites, too — Much adieu, Karen