After owning 4 Seasons Resort in Hayward, Wisconsin for 20+ years, owners Jar and Lori Welter put their Nelson Lake resort up for sale. But they knew their website was a problem.

In addition to basic technical issues, the old website lacked the beauty, friendliness and fun of the resort. It just didn’t tell their story—to new guests, or potential commercial property buyers.

Their new WordPress website tells that story, and more. Big photos, inviting copy and easy navigation means new visitors can quickly plan their family vacation. Best of all, the website is now an asset for the property sale. Having a turn-key online presence is a big incentive for future buyers.

Looking to buy a resort? Here’s your chance to get out of your office, and onto the lake. — Much adieu, Karen