I’m an admitted Anglophile, watching lots of BBC mysteries and following UK politics. The three-year chaos that is Brexit has launched a powerful messaging campaign unlike anything I’ve seen.
The idea for Led By Donkeys began in December 2018 by four guys drinking in a London pub. Their guerilla campaign uses tweets from politicians to ‘remind the public of promises made to us’.
They call it a tweet you can’t delete. Simple, and so effective. It went viral, and they launched a crowdfunding campaign to expand.
From Wired.com article:
Richard (a LBD founder) says that the effectiveness of the group’s tactics has something to do with relationship between offline and online speech. “We discovered that if you take a digital format, a digital message and you put it up on a six-meter-by-three-meter billboard in a town centre, in a physical space, it forces that politician to own those words,” he says. Bringing an online quote into the offline world seems to overcome the internet’s ephemerality; it makes a statement more substantial.
They were anonymous, but just recently revealed their identities.
Their most dramatic statement was a showstopper – a quote from Brexit supporter David Davis, blown up to massive size and unfurled over the thousands of protestors gathered in London’s Parliament Square. Held high over their heads, it was filmed with a drone and sent worldwide.
It read, “If a democracy cannot change its mind, it ceases to be a democracy”. Bravo — Much adieu, Karen
